For us, Directions EMEA 2026 was a special one. It was our first time sponsoring a Business Central event in Europe, and it turned out to be a great opportunity to connect with exactly the audience we wanted to reach: the Business Central community and its partners. With up to 3,500 attendees, the event was bigger than last year, and there was certainly no shortage of interesting conversations!
One of the highlights was our session together with AJ Ansari. The room was full, the questions were great, and the feedback afterwards was very positive. It was particularly encouraging to hear that even other solution providers in the Business Central space had already heard good things about our approach to Word layouts.
And of course, there was plenty to learn. As we are still relatively new to the Business Central world, the educational sessions were particularly interesting. AI, Copilot, and agents were everywhere, with a large part of the agenda dedicated to these topics. It’s fascinating to see how quickly things are evolving and how much there is still to explore.
All in all, Directions EMEA was an important milestone for us. Our goal was to build awareness and establish our presence in the Business Central community, and following the DocumentsCorePack for BC launch, our webinar, and Community Summit Nashville, this was another great step in that direction. We also learned a lot simply by listening to people, understanding their needs, and exchanging ideas.
A big thank you to everyone who stopped by our booth, attended our session, joined the BC Beerinar, or took the time to chat with us. We really enjoyed being part of the community and are already looking forward to coming back next year!